About Pinch Marketing
Pinch Marketing was founded to help European brands successfully navigate the complexity of launching and growing on Amazon in the United States.
Expanding into the U.S. marketplace represents a significant opportunity, but it also requires understanding a very different ecosystem — from logistics and consumer expectations to marketplace dynamics.
We provide the strategic guidance European brands need to approach Amazon U.S. with clarity and confidence.
Meet the Founder
Pinch Marketing was founded by Charlotte Volcke, an experienced e-commerce and marketplace strategist.
Originally from Belgium and now based in the United States, Charlotte brings a unique perspective to helping European brands expand internationally.
Over the past decade, she has worked with brands across retail and e-commerce, supporting their growth across international markets and marketplaces.
Her experience includes working with brands such as GreenPan, Serax, OXO, Silk’n and Blue Diamond, across different categories from housewares, to design and lifestyle.
Through Pinch Marketing, Charlotte combines her European roots, deep understanding of the U.S. market, and years of marketplace experience to help European brands successfully launch and scale on Amazon in the United States.
Our ApproachWe focus on strategy before execution.
Launching successfully on Amazon requires more than simply listing products. It requires understanding the marketplace, positioning products correctly, and building a clear roadmap for growth.
We work closely with founders and brand leaders to develop structured marketplace strategies that support long-term success.
Our focus is always on building sustainable growth rather than short-term tactics.
Let’s Start the Conversation
If you're a European brand considering expansion on Amazon in the United States, we would love to hear from you.
Schedule an introduction strategy call to explore how Pinch Marketing can support your marketplace journey.
Contact us
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